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Uncovering powerful insights
Organisations collect enormous amounts of data but many do not explore its full potential.
Automated decisions have been based on the creation of data lakes, but this approach has major weaknesses:
- Poor quality data – unconnected data, produces an inaccurate view of a customer;
- Lack of context – no sense of interactions between businesses or individual relationships;
- Inefficiency – plagued by security concerns, data is often missing, and not available in a timely manner